” Let’s face it, during the reign of Bill Gates, Microsoft hasn’t exactly been Xerox Parc when it comes to inventing and creating new technologies. For the most part, Microsoft has been content to buy or copy new technologies and focus on incremental improvements to its products. But that doesn’t mean that Bill Gates and Microsoft weren’t innovative. In the areas of business strategies and cutthroat competition, Microsoft has used a combination of unique and very effective innovations to make itself the dominant tech company of the PC era.”